Leadership

Rationalization In Decision Making: Why We Don't Always Choose Our Favorite Option

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Executive Summary

Everyone feels that as a rational creature he must be able to give a connected, logical, and continuous account of himself, his conduct, and opinions, and all his mental processes are unconsciously manipulated and revised to that end. If you are like many people, you enjoy chocolate and eat it frequently. That's okay, you might think. After all, chocolate has antioxidants and it boosts your mood. Although this may be true, it is not the real reason why you eat chocolate: it is just a line of reasoning you follow to feel less guilty about eating something high in fat and sugar. People often rationalize in this way, telling themselves stories of sometimes dubious merit to justify their behavior.

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