Data Management

Reach For the Top: Selling Data Quality to Senior Executives

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Executive Summary

I have worked in data quality (DQ) for over 15 years. In that time I have talked to many DQ practitioners and others who are trying to persuade their organizations to recognize that DQ improvement is worth investing in. In these discussions one common theme often emerges. Although the benefits of DQ improvement appear self-evident to people intimately involved, a constant frustration is that others in the organization do not recognize its importance.

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