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Reaching Today's ePharma Consumer: How Consumers Are Using Online Channels For Pharma Product Information

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Executive Summary

Each year more and more U.S. consumers are becoming ePharma Consumers - those who use the Internet to research prescription drug information. In past five years alone this group has tripled to almost 95 million U.S. adults in 2008. Manhattan Research's ePharma Consumer v8.0 (2008) market research and strategic advisory service gives insight to the demographics, behaviors, and desires of this target audience. ePharma Consumers are using the Internet to research health and pharmaceutical information across all points of the disease continuum, from the symptom stage to treatment and maintenance.

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