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In decades past, building inventory was a midsize manufacturer's tried and tested way of guarding against uncertainty in the demand environment. The nature of manufacturing demand is changing, however, as customers seek ever greater flexibility in their suppliers, whether it comes to delivery schedules or product customization. For midsize manufacturers, competing effectively in this environment requires a much sharper focus on the customer - for information, feedback and clear demand signals - to ensure that production matches precise customer needs.
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