Real-Time Alerts: A Big Step Forward in Collaborative Banking

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Executive Summary

Alerting technology offers banks another opportunity to take a giant, but cost-effective step in refining their customer relationship management strategy. In fact, with the investment that vendors are making in this area, future versions of the solutions will focus extensively on customer demographics and customer lifestyles, which will allow the banks to make changes to alerts and their content based on more dynamic changing of the customer situation. The author's bank's alert solution now has a "Do Not Disturb" feature which allows to go to their website and specify only those kinds of alerts that they want when they are on holiday.

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