Mobility

Realization of SCM and CRM by Using RFID-Captured Consumer Behavior Information

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Executive Summary

Physical store retailers are facing a tougher situation than ever. In order to tackle this tough situation, they need not only to reduce cost by effectively executing SCM but also to introduce measures to increase profit like CRM. They are effective by themselves, but if they are combined the retailers can enjoy more benefits from these practices. However, there is no good application that realize both two business practices together. In this study, assuming that RFID system captures consumer behavior information on the sales floor, one propose an application, in which discount prices are offered to FSP member customers based on their loyalty level and the discount prices are computed to achieve a target inventory turnover rate.

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