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Many innovative public sector organizations are embracing social media to establish new communication channels with citizens and to involve them more in public decisions. There is an opportunity, however, to go further by embracing the key values that underlie Web 2.0: collaboration, transparency, and empowerment. Modern communication technologies not only make collaboration vastly easier - they also enable new forms of collaboration. Public sector organizations should encourage greater collaboration across teams and organizations, as well as inside them. They should also seek to explore the potential of self-organized, bottom-up collaboration. A less-siloed public sector would have better internal feedback mechanisms, be more open to new ideas, and be better able to deal with change.
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