Really, I Can Return It? Sold!: Optimizing Your Returns Policy
Most retailers base their returns policies on a mix of customer data and intuitive business sense, with the goal of protecting profits but also fostering loyal customers who will come back to spend tomorrow. It is a fine line with murky parameters, but companies do not have to rely on trial and error to tweak their returns policies. A higher value is placed on the ability to return the item when it is bought sight unseen.