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Starting your own business has never been more popular. Why, despite the obvious risks, are so many people drawn to starting businesses of their own? Their reasons are as varied as the individuals themselves, this paper includes most common reasons. In our fast-changing world, few if any jobs now offer long-term security, let alone opportunities for career progression. For many people, one major attraction of starting their own business is to obtain the security now seldom available in paid employment. By starting a successful business they hope to obtain greater independence and financial security.
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