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Business planning experts always stress that a business plan is a living document-one that you should regularly reassess and change as your business grows. Well, now is the time to take that business plan out of the drawer. In today's economy, reassessing your business plan isn't just wise advice-it's an essential step to business survival. Let's take a look at the various elements of your plan and how you may need to update them. The key elements of your business plan are the executive summary, description of your business, market analysis, marketing and sales plan, operations and management plan and financials.
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