Business Intelligence

Rebranding Across Formerly Siloed Divisions Increases Employee Engagement, Drives Cross-Sell Among Units, Greater Revenues Across Business Lines, and Boosts Loyalty by Over 200%

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Executive Summary

The client had significant unrealized potential for cross-sell and product development opportunities, between over two million auto loan customers and its $2 billion bank. While new management was focused on capturing this potential value, a long history of operating under different brands with siloed management, customer service and operations impeded success. Through mCorp Consulting's combined approach of Brand Mapping and strategic consulting, the client gained a clear perceptions of its brand.

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