Big Data

Recession Creates 'Puzzle' Around Holiday Promotions

Date Added: Dec 2009
Format: HTML

This holiday shopping season could turn chilly for consumers looking for deep discounts, says Kellogg marketing professor Eric Anderson. In the U.S., the recession has cooled retailers' purchasing, so most stores don't have massive inventories that they need to move with dramatic price promotions, says Anderson, the Hartmarx Research Professor of Marketing. "When will the discounts start? They may never start," Anderson says, noting that could lead to a battle of nerves between retailers and customers.