Business Intelligence

Recession-Friendly Holiday Marketing Strategies

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Executive Summary

There are just days left in the holiday shopping season, and that means your marketing efforts are getting a lot more intense. But the new rules for the changed economy say no business owners should have to unload a huge chunk of their earnings into a holiday season marketing program, even though they might have spent this way in the old days ? and even if their businesses lean a lot on this time of year. So which low-cost marketing strategies yield the best results? Strategies given in this paper represent some recession-friendly, creative ways to market your company over the next few holiday weeks.

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