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This paper examines the high end of wealth management provision in Europe. Individuals in the ultra- and very- (High Net Worth) HNW segments represent approximately 50 per cent ($5.5 trillion) of the financial assets held by all HNW private clients in Europe. Serving these elite groups is therefore important to wealth managers. There is evidence to suggest that growth in this market can, and will, continue. However, there are a number of challenges ahead that may cause wealth management institutions to struggle for profit. A decline in asset prices; crises of confidence; operational limitations that restrict growth and service delivery; escalating costs, and suppressed client profitability all have the potential to drag down margins.
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