Leadership

Recruiting And Retaining Brand Champions

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Executive Summary

The global economic crisis has afforded individuals and organizations of all types with the opportunity for self-analysis, in an attempt to discover of rediscover, what is important to them. For individuals this introspective process includes a determination if the organization that they work for and other organizations that they engage with are the right fit. Employees and customers are asking themselves if the mission and core values of their network of organizations align with their own. At the same time, businesses need to be assessing the process for recruiting and retaining champions for their brand.

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