Redefining MSME With CRM Practices
Globally Micro Small Medium Enterprises (MSMEs) are considered as the accelerator of economic growth & development for any nation. But with increasingly overlapping businesses, scarcity of recourses and technological advancements these enterprises are facing cut throat competition and finding it difficult to establish themselves as credible supplier of quality product and services at national as well as international scenario. In India MSMEs produce more than 8000 products with 40% share in overall industrial output. Though SME's have improved a lot in technological front but still there is a strategic gap when it comes to growing profitable customers over the years.