Start-Ups

Reducing Paper While Building And Cultivating A More Cohesive Brand

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Executive Summary

Google's stated mission is to organize the world's information and make it universally accessible and useful, correct? Does that give them the expertise and authority to tell you how your businesses should manage its own internal documents, external communications and treasured intellectual assets? Obviously the search giant has made tremendous contributions to businesses worldwide, but there is a lot more involved in organizing your own organization's information and making it useful than Sergey Brin and Larry Page might think.

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