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After months of web design changes, search engine optimization (SEO) techniques and other internet marketing strategies have increased traffic to the site. But unfortunately, this does not mean more conversions. While online marketing may attract the visitors, what seals the deal? Here's where web conversion and page optimization practices come in. A conversion is a particular action taken by a website's visitor that accomplishes the site owner's intended goal. This goal may be a number of things - a lead, sale, phone call, or registration.
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