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This paper revisits presentations at the MobileActive08 conference in Johannesburg to critically examine the current diversity of projects and approaches in Mobiles For Development (M4D). The authors identify four common choices facing individual M4D projects (intended users, technical accessibility, informational links, and market links) which collectively mark the current landscape of M4D. Discussions of M4D projects have tended to be delineated by traditional development domain (health, education, agriculture, etc...). By focusing on choices that cut across domains, they highlight elements which vary across M4D projects, but which to date have not been observed to correlate with project success.
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