Reflexive Construction Of Industrial Marketing Problems: Transparency As Reflection And Reflexion
Over time, the qualitative IMP approach has effectively developed theory. However, the methodological research approach of IMP has not gained the same interest as the core IMP issues. This might work out as long as IMP researchers work to develop the field together with likeminded; they are writing for IMP's own community, whose members' share a set of unspoken methodological presuppositions concerning the 'Reality status' of what is studied. However, the last years' conferences have encouraged complimentary theoretical perspectives and the qualitative IMP approach suddenly might embrace several methodological directions.