Business Intelligence

Reframing The Poverty Problem: Marketing Can Help Address Social Ills

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Executive Summary

With billions of people living at the bottom of the income pyramid, some on less than $2.50 a day, the problem of poverty is as widespread as it is pressing. There are nearly as many plans to tackle poverty as there are charitable organizations addressing the problem. But one of the latest is so vastly different that is has some real possibility: What if poverty could be approached as a marketing opportunity rather than a social problem? The so-called bottom of the pyramid provides a vast marketing opportunity for innovative, socially-minded companies.

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