SMBs

Reinventing The Small Culture Business: An Interview With 'Electric Literature'

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Executive Summary

In the summer of 2009, Andy Hunter and Scott Lindenbaum published the first volume of their literary journal, Electric Literature. You may have heard that 2009 was not an auspicious one for publishers - let alone folks trying to launch new literary titles. However, by offering more than the paperback option - in fact, by making their journal available on multiple mobile devices - its founders have not only built a reputation and a business: they've also been able to pay writers $1,000 per story.

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