Replacing Base-Level Forecasting With Sense And Respond Demand Management
Companies that more accurately predict product demand and integrate a single view of demand into operational planning are poised to win in today's competitive landscape. Enhanced competencies in demand management drive improved customer service levels and increased profitability. Seasoned supply chain professionals know and understand the business benefits that an accurate demand plan can deliver, yet many are still using yesterday's base-level capabilities to determine and communicate the future requirements of their businesses. Supply network complexity, new market dynamics and new sources of data provide a unique window for proactive companies to differentiate themselves and gain competitive advantage.