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Reporting is the primary tool used by over 80% of information consumers to support decision making. The reason for the ubiquitous adoption of Reporting is its ability to provide a real-time and on-demand snapshot of information with little or no effort on the part of the end-user. Reporting is also the #1 choice of IT professionals as the only real overhead it poses is the time required for report design. Despite its pride of place as the most widely used Information Management tool, Reporting has a severe limitation which significantly compromises its efficiency for business users.
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