Reputation Risk Avoidance: Retail Customer Safety

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Executive Summary

The good reputation of a company is hard earned and easily lost. It is the most valued asset of all. One of the most important aspects of a reputation is the relationship of the company with its customers. One must not fail to "Deliver minimum standards of service and product quality to customers". One of those standards that it must deliver is customer safety in all stores. The great news is that over 90% of accidents are preventable. Preventing them saves the company money by reducing the "Out-Of-Pocket" costs and improving reputation. One source puts it this way. "Although a shortage of cash can bring a company to its knees, it is more frequently a loss of reputation that deals the final blow".

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