Reputational risk and resilience: How business continuity and resilience can shape the reputation and value of your company

The 2012 IBM Global Reputational Risk and IT Study report reveals that 64% of companies will increase focus on reputational risk compared to five years ago—and 43% of these same respondents cite new technology and social media as a compelling factor. Read this report to learn the five key success factors of companies with excellent reputations and how you can implement their strategies. The report, based on results from the survey conducted by the Economist Intelligence Unit for IBM, also examines the business functions most affected by IT risks and which IT risks pose the greatest threat to reputation.

Provided by: IBM Topic: Data Management Date Added: May 2013 Format: PDF

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