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Reputational Risk & Crisis Management: Reaching The People Who Affect Your Organization

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Executive Summary

Every organization faces "Routine" risks or challenges in the normal course of doing business that can significantly impact the bottom line. These can include facility expansions, litigation, employee injuries, change in management, government regulation and public policy issues. There are also extraordinary events, such as terrorism, natural disasters, geopolitical risks and even bankruptcy - or unforeseen crises, like product recalls, hostile takeover attempts, building fires, privacy breeches, supply chain disruptions, and damaging rumors. These events require proven crisis management strategies and tactics.

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