Mobility

Research of Discrete/Continuous Mixed Demand for Mobile Communication Tariff Under Nonlinear Pricing Frame

Date Added: Mar 2011
Format: PDF

This paper attempts to discuss the tariff choice behavior under non-linear pricing frame. The essay first makes a summary of the traditional theoretical, and then modify the traditional D/C model, and finally propose a theoretical model to research selecting and using behavior when facing tariffs contains variety of services under nonlinear pricing frame, the authors also do a empirical research to investigate the role of demand uncertainty in user's selecting behavior. In recent years, a large amount and thorough research of demand for access -type products/services of consumer has been carried out, but most of the research objects were the demand for Internet services and fixed telephone service tariffs which only contain one kind of services.