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This paper presents user privacy negotiation and protection architecture based on Semantic Web. This architecture consisted of intelligent agents, privacy repositories and privacy ontology, which can help users effectively protest their privacy information in e-commerce. At the same time, the authors use OWL to design a feasible ontology structure in privacy domain. Moreover, they use a negotiation model to resolve the disadvantages of P3P which can't be used in Semantic Web and lacks intelligence and flexibility.
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