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Based on the idea of system theory, from the viewpoint of ecosystem, this paper analyzes the connotation and factors of information ecology, combines with the characteristics of e-commerce to construct the information ecological model in e-commerce, and uses China's Taobao as empirical study to analyze the information ecological factors of Taobao and its success. This research may enrich theoretical system on information ecology, play a guiding role in promoting the development of e-commerce and provide theoretical basis for development of e-commerce and establishment of information ecology in e-commerce in the Network Age.
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