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The consumer market shows an expanding universe of blended multimedia applications, content and devices that revolve around the Internet. However, profit margins are shrinking because incremental revenues cannot keep up with the increasing delivery cost of high bandwidth multimedia traffic. This is not a sustainable situation for service providers, and action is required to return to profitable growth. Service providers are facing the challenge of how to turn a growing appetite for rich media into incremental revenue opportunities. Overcoming this challenge will require more than lowering cost - the increasing gap between cost and revenue returns is growing too fast for that.
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