E-Commerce

Resolving Bull Whip Effect Over Supply Chain Using MAS, CBR and DMS

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Executive Summary

The bullwhip effect is the magnification of demand fluctuations, not the magnification of demand. Whenever demand increases and decreases, the bull whip effect are evident in a supply chain. When the supply chain is large, the issue becomes more complex. Also Bullwhip effect is caused from distortions in information along the supply chain Some of the bull whip effects are excess inventories, problems with quality, increased costs, overtime expenditures, lost customer service, lost sales and more. This leads to poor forecasting of sales, incorrect information along the supply chain. In order to solve bullwhip effect, it is proposed that Multi-agent based Supply chain management which ensures entire supply chain working on real time.

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