Business Intelligence

Responding To Rivals And Compliments: How Market Concentration Shapes Generational Product Innovation Strategy

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Executive Summary

This paper examines how competitive market conditions shape the responsiveness with which businesses release Generational Product Innovations (GPIs) following the introduction of GPIs by either competitors or complementary firms. GPIs are substantial technical advances in the performance of products within technology regimes. Prior studies of innovation timing in the organizational strategy literature emphasize internally-driven strategies of GPI. While internally-driven strategies may predominate when businesses face diffuse competition for their product lines, the literature largely overlooks the point that businesses need to be increasingly responsive to external events as market concentration increases.

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