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For some investors in your retail store, exit strategy might not be a concern. If they are funding your launch through debt, they are promised their principal plus interest. Others who purchase equity in your business may be comfortable with receiving ongoing dividends if you can demonstrate that the business will be a great cash generator. However, even if these dividends are significant over time, much of the value of their investment is still tied up in shares of the company which cannot be liquidated without some kind of exit strategy.
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