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Mobile phones are poised to significantly impact the way people shop. Looking ahead to 2014, Gartner estimates that three billion adults around the world will be equipped to conduct transactions via mobile or Internet technology. And mobile phones will overtake PCs as the most common web access device worldwide by 20131. As consumers become increasingly connected - to each other and to brands - it is critical that retailers develop a seamless cross-platform communication strategy and shopping experience. They should leverage the mobile strengths of convenience and portability to build brand loyalty and ultimately, drive sales.
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