Retailers' Response to the Global Economy Downturn ? Enabling Immersive Shopping Experiences

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Executive Summary

The global retail industry is now moving towards the attainment of total immersive shopping experience (ISE) abilities - integrated customer relationship management (CRM) software suites - based upon a common enterprise information model and tightly connected with solid merchandising and store execution systems - will represent the key technological enabler to achieve this fundamental strategic business objective.

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