E-Commerce

Retailers, Your Mission: Snag Those Web Buyers

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Executive Summary

Consumer research suggests that more than a third of holiday shoppers will find their purchases influenced by pre-buying online research. Fortunately, the new and improved Google Product Search (once known as Froogle) will let you list your products there for free; unlike some other online comparison shopping sites. Be prepared to offer some form of free shipping promotion if you want to stay competitive, too.

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