Retailing Online: Coming of Age
Retailing online has become a major force in the consumer industry. Revenues have climbed to $72 billion, and online businesses are gaining market share across a wide variety of categories. But the big story is sustained profitability. In 2002, more and more companies especially multi channel players were seeing black ink. Retailers that hope to join the bandwagon as it picks up speed should look closely at what the more successful players are doing. The article produce some important insights, to have a look at them, refer to the paper.