Tech Industry

Rethink Your Email Marketing

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Executive Summary

A recent survey reported that over 93 percent of people have an opt-in daily contact with a brand via email. It also said only 15 percent of Facebook users and 5 percent of Twitter users have a similar relationship. That's one of many reasons to rethink your use of email marketing. The daily deal site DailyCandy sold for $125 million in 2008. It was essentially on the strength of their email list. Groupon is suddenly all over the news for group discount buying. At the end of the day, these started out as an email list. There is plenty of value in email marketing.

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