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Mobile broadband data access over cellular networks has been established as a major new service in just a few years. The mobile broadband penetration has risen from almost zero to between 10 and 15 per cent in Western European leading markets from 2007 to the end of 2009. More than 75% of network traffic was broadband data in 2009, and the data volumes are growing rapidly. But the revenue generation is the reverse as the average for operators in Europe in 2009 was around 77 per cent of service revenues from voice, 10 per cent from SMS and 13 per cent from other data.
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