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Modern managers increasingly base their business decisions on the evaluation and interpretation of data. To assist with the decision making process, many mathematical models can be applied. In this paper, two specific models viz. Linear Response Surface Analysis (LRSA) and Data Envelopment Analysis (DEA) will be investigated and compared with specific reference to the telecommunications industry. The final objective is to provide a framework that can be used to guide decision makers in selecting the appropriate model under certain circumstances.
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