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Consumer reviews, on sites including InsiderPages, Fav Rav, Angie's List and TripAdvisor, have become an important source of leads for small business owners of all kinds. It makes perfect sense. Word of mouth has always been recognized as the best kind of advertising, and the hardest to get. So-called social media tools - like Facebook, blogs and these review sites - have made it a lot easier for customer to spread the word about your business.
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