Presentations

Rising Flavor Stars and More for 2004

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Executive Summary

Beverage Industry's 2004 Flavor Survey shows sustained growth and several rising flavor stars in an environment where flavor prices are ? and are expected to remain ? steady. Beverage processors have increased their use of artificial flavors during the past 12 months. Last year, 32 percent of flavors were artificial; this year it's 53 percent. Also, more drinks are blends. Last year, 36 percent of drinks were blends; this year it's 44 percent. The good news for soft drink manufacturers is that cola is making a comeback.

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