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Digital Video Content is now pervasive and services like IPTV are gaining traction on hand held devices too. Android, a software platform from Google, pioneering middleware and applications for handheld devices does not offer support for content management services by design. Motivated by these observations, this paper proposes an aggregate model software platform to offer content management and Value Added Services (VAS) like IPTV on android. The outline of paper is as follows: First, this paper discusses few related works to investigate and analyze industry-wide content management and delivery practices. Second, this paper discusses few characteristics of android architecture and detail the constraints associated with middleware to offer such VAS.
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