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In late 2008, Polycom, Inc. took steps to ensure its competitiveness in a tough economy. Like many organizations, Polycom cut operating expenditures by targeting cost centers and eliminating any travel that wasn't absolutely necessary. The company realized an immediate return: The travel mandate, affecting all 2,600 Polycom employees, triggered a 30 percent reduction in airline ticket purchases And that's not all. In the process, Polycom has dramatically intensified its reliance on something it already knew well and used constantly: an enterprise-wide collaboration environment that is arguably the most extensive in the world. That environment allows employees, partners, suppliers and even customers to engage one another through any combination of voice and video communications, content sharing, presence awareness, and instant messaging.
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