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Return On Investment for any platform choice - what does it mean to you and your organization? The Wikipedia definition is "the rate of money gained (or lost) on an investment relative to the amount of money invested", or simply put an investment's payback period. In the IT space, any product or technology that has a payback of less than 24 months is something to seriously consider. Of course and this goes unsaid, the shorter the payback period the better. ROI helps facilitate project approvals internally and can be used as a catalyst for value derived through implementation of a product. Value can be derived from hard dollar savings, improving time to market for your own product or service, bring experts together in a "virtual" room, and in other ways.
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