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Business success is dependent on a variety of factors - a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the top ones. While customer service is a part of marketing, it can be segregated as a separate field on its own. Customer service includes all aspects of interaction with a customer and speaks to the organization's image in the mind of a customer. A customer provides an organization with that most organic of all advertising tools - word of mouth advertising.
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