Business Intelligence

Romanian Public Marketing In Terms Of Necessity, Collaboration And Mix

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Executive Summary

The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within a public institution, the marketing specialists should cooperate with research& development, sales and financial departments. The paper results reaffirm the importance of the 4 P of the marketing mix when making an offer, and place them on the top positions.

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