Project Management

Rules Of Engagement: The Industry's Health Depends On Truly "Engaged" Employees

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Executive Summary

Employee engagement goes beyond mere job satisfaction. In today's economy, employees might be "Satisfied" with just having a job. But true engagement is a higher level of commitment and dedication to their jobs and their organization. "It's not that job satisfaction is a bad thing," said Kim Macdonald, regional director for Valtera Corporation. "But on its own, satisfaction is not a road to profitability. Developing engaged employees sets you apart from the competition." Independent research has even documented the link between engaged employees and customer satisfaction.

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