Social Enterprise

Running Head: Social Media Marketing

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Executive Summary

Social media marketing involves the use of online social media tools - such as Facebook, Twitter, and LinkedIn - to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty.

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